ImplicitLab
An implicit association testing platform, from single trial to client deck — the reaction-time method consumer-neuroscience agencies use to measure brand associations people won't self-report. The browser captures millisecond latencies (stimulus onset from a nested requestAnimationFrame, responses from event.timeStamp) and the backend computes the Greenwald (2003) D-score with its data-quality exclusions. A cohort Studio takes a raw 500+ respondent panel dump through validated ingestion, participant screening with a live exclusion funnel, audience segmentation, and group inference — t-tests on log RTs and permutation tests, bootstrap intervals, Benjamini–Hochberg correction — with sliders that re-score every respondent live. It exports a five-tab Excel workbook and a nine-slide PowerPoint deck built from the same function as the dashboard. A vectorised scorer is tested against the reference implementation to nine decimal places; 115 tests.